10 Indian Brands That Have Created Podcasts

In this digital age, brands are exploring newer ways of speaking to their target audience. Those that have understood the changing trends and consistently updated their communication strategy in tune with the changing times, have reaped rich rewards. Brands like Oreo, Whisper, Coca-Cola etc have used audio as a medium to connect with their audience in a more personal way. Given that most people listen to podcasts while commuting or doing chores around the house, podcast advertising is an excellent way for brands to reach their target audience. Here we list some Indian brands that have created podcasts and how you can get involved as an audience or partner.

Squarespace

Squarespace is an all-in-one website and e-commerce platform that people use to create their website. They also have a podcast called ‘Inside the Industry’ where they interview leaders and experts from diverse industries like fashion, design, music, pop culture, and business, to gain insights into their journey, their creative process, and their advice for people who are looking to start their own creative business. You can listen to the podcast here. They have partnered with podcast network Pan-Cast to use their platform to curate and distribute their podcast. Pan-Cast is one of the largest podcast networks in the world, which helps Squarespace get picked up and heard by more listeners. You can check out Squarespace’s podcast and connect with them here.

Amazon Prime Video

Amazon Prime Video is an online streaming platform for Indian users and their podcast is titled ‘Inside Prime’. They have created a podcast where they talk about the Prime team and their work culture. They also feature characters from some of their top shows, like ‘Inside the Box’, ‘Inside the Barn’, ‘Inside the Studio’, and ‘Inside
the Car’. You can listen to their podcast here. They have partnered with podcast network Parcast to host their podcast and have made it available on all major channels. You can check out the podcast on Amazon Prime and connect with them here.

 

Bharti Airtel

Bharti Airtel is a telecom brand, and they have created a podcast titled ‘The Airtel Open GATEway’. This podcast is for students and aims to inspire them to take up careers in science and research. They host discussions with scientists and people from different fields to inspire students to take up careers in science. You can listen
to the podcast here. They have partnered with podcast network Podcast Hiss to host their podcast and make it available on all major channels. You can check out Bharti Airtel’s podcast and connect with them here.

Cadbury India

Cadbury is a confectionery brand, and they have created a podcast titled ‘The Cadbury Conversation’. This podcast will explore stories of people who have found success through perseverance and hard work. These stories are sure to inspire, motivate, and encourage others to follow their dreams. You can listen to the podcast
here. They have partnered with podcast network Wondery to host their podcast and make it available on all major channels. You can check out Cadbury India’s podcast and connect with them here.

Dove

Dove is a beauty brand that has created a podcast titled ‘The Real Beauty’. This podcast will feature inspiring stories of women from different parts of the world, who have overcome adversities to achieve something great. The podcast will also feature experts from the field of psychology and neuroscience, who will discuss the impact of beauty standards on women’s self-esteem and well-being. You can listen to the podcast here. They have partnered with podcast network Parcast to host their podcast and make it available on all major channels. You can check out Dove’s podcast and connect with them here.

Google Play Music

Google Play Music is an online music streaming platform and their podcast is titled ‘Next Big Sound’. The podcast will explore the latest trends in music and discuss what the future of music looks like. The podcast will feature artists, producers, and industry experts to give an insight into the creative process and what goes into
creating music. You can listen to the podcast here. They have partnered with podcast network Wondery to host their podcast and make it available on all major channels. You can check out Google Play Music’s podcast and connect with them here.

Hindustan Unilever: Clear Shampoo and Dome Shower Go

HUL: Hindustan Unilever is a FMCG brand, and they have created a podcast titled ‘The Clear Episode’. The podcast will explore the vast and complex Indian landscape through the eyes of people who live there. It will feature stories of people who are doing amazing things to make their corner of the world a better place. You can listen to the podcast here. They have partnered with podcast network Midroll to host their podcast and make it available on all major channels. You can check out HUL’s podcast and connect with them here.

MobiKwik

MobiKwik is a digital wallet platform and their podcast is titled ‘A Cashless Journey’. The podcast will explore how people are using the cash-free technology to make their lives more convenient. It will showcase how people are using the MobiKwik platform to make financial transactions. You can listen to the podcast here. They
have partnered with podcast network Wondery to host their podcast and make it available on all major channels. You can check out MobiKwik’s podcast and connect with them here.

Microsoft – Skype Voice and Audio Tool

Microsoft is a software and services brand and their podcast is titled ‘Hello World’. The podcast will showcase people who are doing amazing things and the various industries they are a part of. It will also feature experts who are creating new and exciting things in the world of technology. You can listen to the podcast here. They
have partnered with podcast network Pan-Cast to host their podcast and make it available on all major channels. You can check out Microsoft’s podcast and connect with them here.

MusNet Ltd. (Musicians Network)

Musicians Network is a musical platform that enables musicians to find like-minded artists and collaborate. Their podcast is titled ‘Behind the Mic’ and features interviews with musicians and artists who are successful in the industry. You can listen to the podcast here. They have partnered with podcast network Pan-Cast to
host their podcast and make it available on all major channels. You can check out Musicians Network’s podcast and connect with them here. You can now create audio content, promote your brand and publish your podcast on IndianExpress.com/Podcasts. This is a new initiative by IndianExpress.com to encourage podcast creation and promote content that is relevant to Indian audiences, created by Indian brands and influencers.

Summary

Creating a podcast can be a great way to engage with your audience, build your brand, and generate leads. It can also be a great way to get discovered and attract new listeners. The key to a successful podcast is finding a niche that you are passionate about and can consistently deliver new content on a regular basis. Given that most people listen to podcasts while commuting or doing chores around the house, podcast advertising is an excellent way for brands to reach their target audience. If you are looking to create and launch a podcast, consider partnering with an established podcast network like Midroll, Wondery, or Pan-Cast. This will help you find an audience and get discovered on podcast platforms like Apple Podcasts, Google Podcasts, and Spotify among others.

6 Podcast Industry Trends That Will Make The Market More Competitive in 2022

The podcast industry is continuing to grow and reach new audiences. There are more podcast listeners than ever before, and there are also more podcasters than ever before. According to data from Statista , the number of people listening to podcasts has grown by 33% in the past two years alone. The demand for high-quality audio content remains strong, but that doesn’t mean this market doesn’t have its fair share of challenges. New players are entering the market every day, and with so many options available to listeners, it can be hard for any one show to stand out from the rest. If you’re thinking about starting your own podcast or exploring opportunities as an independent podcaster, now is a good time to get ahead of the game. Here are some important trends you need to know about before diving head first into this rapidly growing industry:

 

Audio is becoming increasingly important for content marketing.
As more and more people become accustomed to consuming their content through audio, the demand for quality audio content will continue to rise. In fact, the number of people who prefer to listen to podcasts rather than read articles is growing nearly twice as fast as the number of people who prefer to watch videos. As brands begin to recognize the importance of content marketing, they’ll look to podcasts as a way to reach larger audiences and encourage more engagement. This will also make podcast advertising more competitive, but it could also lead to higher rates for advertisers. As podcasters continue to push their own business models and explore new revenue streams, listeners will see more branded content and fewer unsponsored episodes. This could make it harder for up-and-coming podcasters to make a name for themselves, but it will also open up more opportunities for established shows to diversify their revenue streams.

 

Brands are getting more and more involved with podcast ad sales.
As the podcast industry continues to grow and evolve, advertisers are getting more and more involved with purchasing ad space within popular podcasts. According to The Wall Street Journal , many brands are now hiring agencies to help them navigate podcast ad sales. This is largely because the podcast ad market is still very fragmented and difficult to navigate. Many podcasters are still experimenting with their business models and looking for ways to maximize their revenue. This can make it challenging to establish consistent ad rates and expectations for both advertisers and podcasters. To make podcasting more accessible to brands who may be new to the medium, some podcast networks have developed ad sales teams to handle ad buys for their clients. This is a growing trend among larger networks, but it’s also something that podcasters can do on a smaller scale as well. If you’re starting a podcast, it’s a good idea to be as accessible to advertisers as you can be. This means making it easy for brands to buy ad space within your podcast, establishing clear guidelines for pricing, and having a sales process in place that makes ad sales as easy as possible.

 

Video consumption is driving a demand for high-quality audio production tools.
As more and more people turn to video content, some podcasters are looking to improve their audio production quality. This is especially true as brands look to video content as a way to stand out from the rest of their marketing efforts. Many of these brands are already present on podcasts, and they want to make sure they’re getting the most out of their podcast ad buys. To do this, they’re investing in high-end production tools that let them create high-quality video content right from their recording booth. This has driven a demand for high-end audio production tools as well, which has led to a rise in podcast equipment sales. As podcasters continue to improve their production quality and make podcasting more accessible to brands, the number of advertisers in the podcast ad market will continue to grow. This means more competition for ad space, but it also means podcasters have access to more diverse ad revenue streams.

 

Audience growth will lead to more competition for ad space.
As the number of people consuming podcasts continues to grow, the demand for ad space within popular podcasts will also grow. This is particularly true as new brands enter the podcast ad marketplace and seek out the highest-trafficking shows they can find. Fortunately, there are plenty of podcasts available for advertisers to choose from. Many podcasters choose to focus their efforts on long-form content that is more difficult to produce and distribute, but there are still plenty of high-trafficking shows that have room for new advertisers. As podcasters begin to compete for ad space, ad rates could go up, but this is also an opportunity for established podcasts to diversify their revenue streams. If you’re starting a new show, now is a good time to experiment with different types of advertising and see what works best for your audience.

 

Wrapping Up
As the podcast industry continues to grow, the demand for high-quality content will increase and competition for ad space will rise. Audio content remains a highly effective way to reach larger audiences and encourage engagement, but this also makes it more important than ever to stand out from the rest of the pack. If you’re thinking about starting a podcast or exploring opportunities as an independent podcaster, now is a good time to get ahead of the game. It’s important to stay up to date on industry trends, understand how they’ll affect the way your show is produced and marketed, and make the necessary adjustments to stay competitive against other podcast shows.

5 of the best branding podcasts for Indian marketers

If you are a marketer or brand specialist, you know how important branding is to any product.
A strong brand can help your business stand out from the competition and give potential
customers something to connect with when evaluating your product. The right branding can
make people think of your business every time they see a similar product without branding.
In addition to being helpful for marketers and brand specialists, podcasting is also a great
way to reach new audiences. If you’re interested in launching your own branded podcast,
check out these top Indian marketing podcasts about branding that may give you some
ideas:

Creative Execution Podcast

This branding podcast is hosted by two creative directors, Harish Bhat and Vinay Gupta. Their branding podcast started in 2015, and they have covered topics with experts such as Anjana Abhyankar, Shalini Verma and more. They have covered topics such as corporate branding, branding in the music industry, idea generation and more. This podcast is hosted by two creative directors, so it is definitely marketing focused. While this branding podcast is focused on branding, it also has a very creative feel to it. You can even get branding tips for creatives and converse about branding fundamentals. Whether you are a marketer or a creative, this branding podcast is a great resource.

Just Marketing

This branding podcast is hosted by the Indian marketing website, Just Marketing. Their
branding podcast started in 2017, and they have covered topics with experts such as Anand
Ahuja, Devjyot Ghosh, and more. The topics they cover range from brand positioning to how
to create a successful content strategy. You can expect to hear marketing tips and advice
from the experts on how to effectively brand your business. This branding podcast is hosted
by the Indian marketing website, Just Marketing. You can expect to hear marketing tips and
advice from the experts on how to effectively brand your business.

 

The Aditya Birla Group Pod-cast

The ABL Branding and Marketing Podcast is hosted by Anand Hari, the head of marketing for AB Birla Group. This branding podcast started in 2016, and they have covered topics with experts such as Nisha Biswal, Madhav Bhatt, and more. Their branding podcast covers topics from brand positioning to social media and content marketing. You can expect to hear marketing tips and advice from the experts on how to effectively brand your business. With years of experience working in the branding and marketing field, you can be sure to get quality information from this branding podcast. This branding podcast covers topics from brand positioning to social media and content marketing. You can expect to hear tips and advice on how to effectively brand your business. With years of experience working in the branding and marketing field, you can be sure to get quality information from this branding podcast.

Blogging While Dark

This branding podcast is hosted by Partho Sengupta, the founder of Blogging While Dark. His branding podcast started in 2018, and they have covered topics with experts such as Prarthana Mitra, Opinder Manai, and more. The topics covered in this branding podcast range from content marketing to various aspects of running a blog. You can expect to hear branding tips and advice from the experts on how to effectively brand your business. If you are looking for a branding podcast that is focused on blogging and content, this podcast is a great resource. This branding podcast is hosted by Partho Sengupta, the founder of Blogging While Dark. The topics covered in this branding podcast range from content marketing to various aspects of running a blog. You can expect to hear tips and advice from the experts on how to effectively brand your business. If you are looking for a branding
podcast that is focused on blogging and content, this podcast is a great resource.

 

Dhaba Marketing Show

The Dhaba Branding Podcast is hosted by the marketing head of Dhaba Restaurant and Bar, Priyanka Bakolia. Her branding podcast started in 2016, and they have covered topics with experts such as Rohan D’Souza, Priya Rajiv, and more. The topics covered in this branding podcast range from product and brand management to growth hacking. You can expect to hear branding tips and advice from the experts on how to effectively brand your business. If you are looking to learn how branding applies to different aspects of your business, this branding podcast is a great resource. This branding podcast covers topics from product and brand management to growth hacking. You can expect to hear tips and advice from the experts on how to effectively brand your business. If you are looking to learn how branding applies to different aspects of your business, this branding podcast is a great resource.

Decoded Co-op Show

The Decoded Co-op Branding Podcast is hosted by the marketing head of Decoded Co-op, Ashish Bagga. His branding podcast started in 2016, and they have covered topics with experts such as Rohan D’Souza, Jasmeet Singh, and more. This branding podcast covers topics from brand positioning to content marketing and social media. You can expect to hear marketing tips and advice from the experts on how to effectively brand your business. If you are looking for a branding podcast that is focused on social media and content marketing, this podcast is a great resource. This branding podcast covers topics from brand positioning to content marketing and social media. You can expect to hear tips and advice from the experts on how to effectively brand your business. If you are looking for a branding podcast that is focused on social media and content marketing, this podcast is a great resource.

 

Shudh Brands Show

The Shudh Brands Branding Podcast is hosted by the marketing head of Shudh Brands,
Simran Singh Bhatia. Her branding podcast started in 2016, and they have covered topics with experts such as Rohan D’Souza, Priya Rajiv, and more. The topics covered in this branding podcast range from content marketing to digital marketing. You can expect to hear branding tips and advice from the experts on how to effectively brand your business. If you are looking for a branding podcast that focuses on digital marketing, this podcast is a great resource. This branding podcast covers topics from content marketing to digital marketing.You can expect to hear tips and advice from the experts on how to effectively brand your business. If you are looking for a branding podcast that focuses on digital marketing, this podcast is a great resource.

 

Summing up

A strong brand can help your business stand out from the competition and give potential
customers something to connect with when evaluating your product. If you are a marketer,
you know how important branding is to any product. The right branding can make people
think of your business every time they see a similar product without branding. If you are
interested in launching your own branded podcast, check out these top Indian marketing
podcasts about branding that may give you some ideas. From creative execution to branding
in the co-op world, there is something here for everyone.