10 Indian Brands That Have Created Podcasts

In this digital age, brands are exploring newer ways of speaking to their target audience. Those that have understood the changing trends and consistently updated their communication strategy in tune with the changing times, have reaped rich rewards. Brands like Oreo, Whisper, Coca-Cola etc have used audio as a medium to connect with their audience in a more personal way. Given that most people listen to podcasts while commuting or doing chores around the house, podcast advertising is an excellent way for brands to reach their target audience. Here we list some Indian brands that have created podcasts and how you can get involved as an audience or partner.

Squarespace

Squarespace is an all-in-one website and e-commerce platform that people use to create their website. They also have a podcast called ‘Inside the Industry’ where they interview leaders and experts from diverse industries like fashion, design, music, pop culture, and business, to gain insights into their journey, their creative process, and their advice for people who are looking to start their own creative business. You can listen to the podcast here. They have partnered with podcast network Pan-Cast to use their platform to curate and distribute their podcast. Pan-Cast is one of the largest podcast networks in the world, which helps Squarespace get picked up and heard by more listeners. You can check out Squarespace’s podcast and connect with them here.

Amazon Prime Video

Amazon Prime Video is an online streaming platform for Indian users and their podcast is titled ‘Inside Prime’. They have created a podcast where they talk about the Prime team and their work culture. They also feature characters from some of their top shows, like ‘Inside the Box’, ‘Inside the Barn’, ‘Inside the Studio’, and ‘Inside
the Car’. You can listen to their podcast here. They have partnered with podcast network Parcast to host their podcast and have made it available on all major channels. You can check out the podcast on Amazon Prime and connect with them here.

 

Bharti Airtel

Bharti Airtel is a telecom brand, and they have created a podcast titled ‘The Airtel Open GATEway’. This podcast is for students and aims to inspire them to take up careers in science and research. They host discussions with scientists and people from different fields to inspire students to take up careers in science. You can listen
to the podcast here. They have partnered with podcast network Podcast Hiss to host their podcast and make it available on all major channels. You can check out Bharti Airtel’s podcast and connect with them here.

Cadbury India

Cadbury is a confectionery brand, and they have created a podcast titled ‘The Cadbury Conversation’. This podcast will explore stories of people who have found success through perseverance and hard work. These stories are sure to inspire, motivate, and encourage others to follow their dreams. You can listen to the podcast
here. They have partnered with podcast network Wondery to host their podcast and make it available on all major channels. You can check out Cadbury India’s podcast and connect with them here.

Dove

Dove is a beauty brand that has created a podcast titled ‘The Real Beauty’. This podcast will feature inspiring stories of women from different parts of the world, who have overcome adversities to achieve something great. The podcast will also feature experts from the field of psychology and neuroscience, who will discuss the impact of beauty standards on women’s self-esteem and well-being. You can listen to the podcast here. They have partnered with podcast network Parcast to host their podcast and make it available on all major channels. You can check out Dove’s podcast and connect with them here.

Google Play Music

Google Play Music is an online music streaming platform and their podcast is titled ‘Next Big Sound’. The podcast will explore the latest trends in music and discuss what the future of music looks like. The podcast will feature artists, producers, and industry experts to give an insight into the creative process and what goes into
creating music. You can listen to the podcast here. They have partnered with podcast network Wondery to host their podcast and make it available on all major channels. You can check out Google Play Music’s podcast and connect with them here.

Hindustan Unilever: Clear Shampoo and Dome Shower Go

HUL: Hindustan Unilever is a FMCG brand, and they have created a podcast titled ‘The Clear Episode’. The podcast will explore the vast and complex Indian landscape through the eyes of people who live there. It will feature stories of people who are doing amazing things to make their corner of the world a better place. You can listen to the podcast here. They have partnered with podcast network Midroll to host their podcast and make it available on all major channels. You can check out HUL’s podcast and connect with them here.

MobiKwik

MobiKwik is a digital wallet platform and their podcast is titled ‘A Cashless Journey’. The podcast will explore how people are using the cash-free technology to make their lives more convenient. It will showcase how people are using the MobiKwik platform to make financial transactions. You can listen to the podcast here. They
have partnered with podcast network Wondery to host their podcast and make it available on all major channels. You can check out MobiKwik’s podcast and connect with them here.

Microsoft – Skype Voice and Audio Tool

Microsoft is a software and services brand and their podcast is titled ‘Hello World’. The podcast will showcase people who are doing amazing things and the various industries they are a part of. It will also feature experts who are creating new and exciting things in the world of technology. You can listen to the podcast here. They
have partnered with podcast network Pan-Cast to host their podcast and make it available on all major channels. You can check out Microsoft’s podcast and connect with them here.

MusNet Ltd. (Musicians Network)

Musicians Network is a musical platform that enables musicians to find like-minded artists and collaborate. Their podcast is titled ‘Behind the Mic’ and features interviews with musicians and artists who are successful in the industry. You can listen to the podcast here. They have partnered with podcast network Pan-Cast to
host their podcast and make it available on all major channels. You can check out Musicians Network’s podcast and connect with them here. You can now create audio content, promote your brand and publish your podcast on IndianExpress.com/Podcasts. This is a new initiative by IndianExpress.com to encourage podcast creation and promote content that is relevant to Indian audiences, created by Indian brands and influencers.

Summary

Creating a podcast can be a great way to engage with your audience, build your brand, and generate leads. It can also be a great way to get discovered and attract new listeners. The key to a successful podcast is finding a niche that you are passionate about and can consistently deliver new content on a regular basis. Given that most people listen to podcasts while commuting or doing chores around the house, podcast advertising is an excellent way for brands to reach their target audience. If you are looking to create and launch a podcast, consider partnering with an established podcast network like Midroll, Wondery, or Pan-Cast. This will help you find an audience and get discovered on podcast platforms like Apple Podcasts, Google Podcasts, and Spotify among others.

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